Get Your Business Funded: Creative Methods for Getting the Money You Need

Pitching Angels

Okay, so once you have lined up some angels to pitch, the question is, how do you do so most effectively? Well, it is almost like everything else you have read in this book, and have otherwise learned along the way about getting the money you need for your business: you have to be sharp, professional, a tad different, and hopefully better than the rest.

Angel investors are the most savvy businesspeople you will run across. They are smart, know their stuff down pat, and have walked the walk. You can't snow them or try to charm them and think that it will suffice. It might for Aunt Martha, but not here.

No, here you need to know your business and business plan inside out. You must understand the industry and competition, and have a clear view of the horizon. Know where you are going, why, how you plan to get there, how much it will cost, and why. On top of that, you will need to be able to pitch your business well, both in writing and in person.

Expect to be peppered with questions from the angel:

• What is your special sauce?
• Why is your solution better?
• Who is on your team, and why?
• What are your plans for dealing with the competition?
• What is your exit strategy?

Should you be fortunate enough to get funded by an angel, he or she will be part of your business, so treat your pitch as the beginning of an important relationship, because it is. Be forthright and honest. If you don't know an answer to a question, say so. Show your enthusiasm and passion.

One other important ...