Appendix: The Business Plan
This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information.
You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here.
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1.0 Executive Summary
1.1 Mission
1.2 Objectives
Chart: Highlights
1.3 Keys to Success
2.0 Company Summary
2.1 Start-up Summary
Table: Start-up
Table: Start-up Funding
Chart: Start-up
2.2 Company Ownership
3.0 Services
4.0 Market Analysis Summary
4.1 Market Segmentation
Table: Market Analysis
Chart: Market Analysis (Pie)
4.2 Target Market Segment Strategy
4.3 Service Business Analysis
4.3.1 Competition and Buying Patterns
5.0 Strategy and Implementation Summary
5.1 Competitive Edge
5.2 Marketing Strategy ...
