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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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An A–Z of online marketing

Aggregation – the process of gathering together content from websites, blogs, or other forms of social media, often using RSS feeds.

Archive – on blogs, archives are collections of older posts usually organised by month. You may still be able to comment on archived items, unless the blogger has closed comments for older items.

Article marketing – sites such as Ezine (www.ezine.com) enable you to write articles for distribution to a wide audience, with your biography, byline and web address. Well-written articles increase your credibility and attract new leads, but they can also boost your search engine rankings due to incoming links from these high-ranking sites.

Authenticity – the sense that something or someone is ...

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