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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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Chapter Fifteen

Pique interest with Pinterest

How to use the visual web to attract attention

We’ve seen throughout this book how the visual web is influencing online marketing and how images have become a key ingredient of social media, from the success of Instagram to the prominence given to images on social networks. No wonder, then, that one of the biggest social media sensations in recent years is a social network based entirely on images: Pinterest. According a report by Experian, by 2012 – within two years of launch – Pinterest was already the third most popular social network after Facebook and Twitter (though in terms of web traffic rather than user numbers). It was the fastest site ever to break through the 10 million unique US ...

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