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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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Chapter Thirteen

Tap into Twitter

How to use the real-time web to build a following

Twitter isn’t about sharing what you had for lunch. There are smart, informed, creative people being witty on Twitter in 140 characters or fewer. These people also take an interest in the world, current events and topics that interest them. And they recommend and buy stuff – and businesses as well as individuals can have Twitter accounts. According to HubSpot, 42 per cent of companies have acquired a customer via Twitter. This chapter looks at how you can be in that 42 per cent and use Twitter effectively to get your message across.

What is Twitter?

News feeds and status updates are common features to most social networks now. Twitter is essentially only ...

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