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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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Chapter Nine

Show, don’t tell

How to showcase your business on photo sharing sites

They say a picture paints a thousand words, and that is truer than ever on the internet. We don’t have the time or attention span to read a lot of text – show us an image instead. ‘Show, don’t tell’ is an adage familiar to any film student. Don’t have one of your characters tell us the story with a lot of plot exposition when you could show it on screen. The same applies to telling your business story. Yes, you can write an essay on your ‘About Us’ page – and that will help search engine results and keen readers – but if you want to grab attention quickly, include images too. Better still is to share your images on sites such as Instagram and Flickr as well, ...

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