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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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Chapter Eight

Lights, camera, action!

How to produce online video on a budget

The wide take-up of broadband has made watching video online an integral part of many people’s internet browsing experience. TV is becoming integrated with the internet as people increasingly watch film and TV shows online. You no longer need a vast budget and a film crew to produce compelling video. The barriers to entry to using this medium have dropped as the cost of equipment and software has decreased, and it is easier than ever to create your own video and upload it to free video sharing sites such as YouTube. As a business, you can use this as a powerful means of communicating directly with your clients and customers.

What is online video?

In 2013 YouTube ...

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