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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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Chapter Seven

Podcast for profit

How to attract an audience of loyal listeners

Like radio, podcasting is an intimate medium and a way of building loyal relationships with your audience, as well as conveying useful information and promoting your business without a hard sell. The barriers to producing both audio and video have plummeted in recent years. You no longer need expensive equipment to create these engaging forms of media, a licence to deliver them to your audience, or a vast audience to be profitable. Just a niche topic area, something useful to say, and a willingness to communicate.

What is a podcast?

The term ‘podcast’ was coined in 2004, by Ben Hammersley in The Guardian newspaper. It is a portmanteau of the words ‘pod’, from ...

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