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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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Chapter Six

Build a blog

How to build trust, reputation and traffic

According to The Cluetrain Manifesto (www.cluetrain.com), all markets are conversations. A blog is a great way to start a conversation. It is also your key content tool – and content is the starting point for the value you will add to your marketing activities. Yes, you want to get the word out about your product or service. But social media is also about creating genuinely valuable content that your community will appreciate and want to share. You need to create value – not just ask people to buy from you.

A blog can also be a hub for your social media activity. You can use it to aggregate other media, by including images, video and audio as well as text. You can pull ...

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