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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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Chapter Five

Engage with email

How to build an email list without annoying people

If you think email marketing involves sending people unsolicited Viagra ads, think again. Email is a tried and tested method for reaching the right people online and persuading them to take action. You need very little technical knowledge to get started, since there are plenty of excellent third-party services you can use, such as MailChimp or Campaign Monitor, to handle everything from signup forms and email templates to managing mailing lists and measuring your results. This allows you to focus instead on your email marketing strategy: your marketing aims, who you will target, and what you will email them.

What is email marketing?

Email marketing is the ...

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