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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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Chapter Four

Boost your search engine rankings

How to increase your visibility on Google

Now that you’ve built your website, people won’t necessarily come. Not if they can’t find you. And the main way people find you online is still via search engines. Without a website, you don’t exist. Without a search strategy, you exist but you’re invisible. Google isn’t the only search engine – others are available, notably Bing and Yahoo! But Google is so big it has become a verb – and has a massive market share. It made the news when, at the end of 2012, Google’s market share in the UK dipped below 90 per cent for the first time in five years – largely due to its main rival, Microsoft’s Bing, increasing its share to 5 per cent.

Nor is Google the ...

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