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Get Up to Speed with Online Marketing, 2nd Edition by Jon Reed

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Chapter Three

Establish a web presence

How to build a website with no technical knowledge

A website is the most important marketing tool for your business – if you do nothing else from this book, you absolutely must have a website. Fortunately it is much easier to establish a web presence than it used to be. There’s no need to put this off for a lack of geeky coding experience: whether you hire a web developer or build it yourself with an easy-to-use content management system (CMS), creating and maintaining websites is more straightforward than ever. You can even add sophisticated functions using low-cost third-party tools rather than having these coded into your website. And once you have your website, don’t forget to spread the word with ...

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