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Introduction Foresight to Insight to Action

As the son of a milkman in the small midwestern town of Geneva, Illinois, I was taught to get there early from the start. In the days before refrigeration, my dad got up at midnight to deliver his milk. My first job was getting up with him to help on the milk route, but by that time we had a refrigerated truck and were able to sleep in until 4 a.m. My dad started early, but he got to finish early as well, and he saw things that others did not see. I still remember the freshness of the predawn summer mornings in Illinois when we were up and active before anyone else. Once I was up and out of bed—as long as I was not out late the night before—getting there early had lots of dividends. Getting there ...

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