Get The Job You Want, Even When No One's Hiring: Take Charge of Your Career, Find a Job You Love, and Earn What You Deserve

Chapter 47. The Networking Mini-Newsletter Helps You Stand Out When No One's Hiring

When you first start the networking process, you'll probably find it fairly easy to keep track of your meetings and stay in touch with your networking partners. But within a few weeks, and as your list grows, you'll learn that it gets much more challenging to keep in close touch with all of these people. A great way to follow up and keep in touch consistently with all of the people you meet—and to continue the value exchange that you started when you initially contacted them—is the mini-newsletter.

Sample: Mini-Newsletter

When you think about business owners, salespeople, consultants, and freelancers, the concept of a newsletter or "e-zine" as a self-marketing tool seems obvious. Do you need to create an expensive, glossy newsletter like a big company might produce? Of course not! The easiest and most convenient way to deliver this information value exchange is via a simple e-mail format.

Instead of needing to repeatedly call everyone with whom you've networked, or write to them all individually, the mini-newsletter allows you to keep in touch and stay top-of-mind simply by hitting your computer's send button. Your mini-newsletter should be sent out to your contact list every two to four weeks, depending on your particular situation. Obviously, you should adapt the form, content, and tone to suit your ...