Chapter 28. The Employer Wish List Strategy

The time has come to create a wish list of adjectives that describe your ideal employer, such as size, location, industry, culture, values, environment, people, revenue, etc. When no one's hiring, you may be tempted to shorten this process down to "my wish list is for an employer who gives out paychecks," but you would be shortchanging yourself in a big way. Let me state again that in tough economic times, it pays to be laser-focused on exactly what you're after. Don't hold back! This is your fantasy, so list what you would really love in the next company you work for.

Note

In tough economic times, it pays to be laser-focused on exactly what you're after.

If you don't know what you want most in an employer, how will you know when you've found the right one? Or, as the TV personality Dr. Phil McGraw is fond of saying: "You've got to name it before you can claim it!"

Here is one example of an Employer Wish List, which was completed by one of my clients:

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