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Get Scrappy by Nick Westergaard

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Chapter 9

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PUTTING IT TOGETHER

Now what? We’ve simplified our social media and our content marketing. We have a system for measuring what matters, which can help us simplify our digital marketing even further. But where do we go from here?

In Chapter 6, I referenced the painter Georges Seurat as we learned to connect our digital dots. Stephen Sondheim’s 1984 musical Sunday in the Park with George offers a fictional account of the artist and the characters who form the real-life painting A Sunday Afternoon on the Island of La Grande Jatte. Act II of the musical features a song about the art of making art called “Putting It Together,” whose lyrics ...

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