Chapter 7
THE SIMPLIFICATION GAME
Siegel+Gale is one of the world’s leading strategic branding and design firms. Founded in 1969 by Alan Siegel, the company helps a wide range of global clients build clear, credible, compelling brands that drive their businesses forward. Armed with the philosophy that “simple is smart,” Siegel+Gale develops brand strategies, stories, and experiences that inspire employees, motivate customers, and make their clients stand out in an increasingly complex world.
When I interviewed David B. Srere, Siegel+Gale’s co-CEO and chief strategy officer, about the value of simplicity, he explained that “When communications ...
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