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Get Scrappy by Nick Westergaard

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Chapter 5

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EMBRACE YOURPEOPLE POWER

So we need to be listening online? Yes. We need to be gathering customer questions? Uh-huh. Then we use all of these questions to create a lot of content like blog posts and videos? Correct. And then we use all of these topics to start social media conversations? Affirmative. And this content and social media all lives online and is happening 24 hours a day, 7 days a week, 365 days of the year?!? Yep.

If these panicked thoughts were rushing through your head, take comfort in the fact that you’re not alone. One resource marketers aren’t short on today is frustration. We have a lot to do! And, as Schwinn’s Samantha ...

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