Chapter 1
THE BRAND BEHINDTHE MEGAPHONE
Is digital marketing really that complex? Just start a Facebook page. Publish a blog. Record a podcast. Share photos on Instagram. What’s the big deal? We can do all of that in about an hour? Why are we making a fuss about how hard all of this is?
That’s the siren call of Shiny New Things. Sure, it’s easier than ever to start. The tools and technologies that can help you be a better marketer are deceptively simple to employ. However, when you take a step back and consider the Scrappy Mindset—putting brains before budget, marketing like a mousetrap, and seeing ideas everywhere—you know that you can do better. ...
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