ABOUT THE AUTHOR
Nick Westergaard is a strategist, speaker, author, and educator. As chief brand strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes—from small businesses to Fortune 500 companies to the President’s Jobs Council.
Since 2005 Nick has written about marketing, posting fresh brand-driven insights each week at branddrivendigital.com. He also writes for MarketingProfs and The Gazette, where he is a regular columnist. His thoughts have been featured in news sources such as US News & World Report, Entrepreneur magazine, Mashable, American Express OPEN Forum, and more. He’s also the host of the ...
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