The 10-11-12 System

When I started the process of writing Get Rich with Dividends, my objective, besides spreading the gospel of dividend investing, was to give readers a process for achieving their financial goals. The process had to have three simple but key components.

1. It had to be easy to understand and implement.
2. It had to work.
3. It had to be inexpensive.

I’ve read truckloads of financial books and products in my lifetime, many claiming to have an easy system that would make me rich. The problem was they usually didn’t work. Often they weren’t easy to use, nor were they cheap.

For example, one book I read recommended buying tax lien certificates and explained how I could make 16% per year on those investments.

Maybe somebody has achieved those kinds of results, but when I checked with offices of various county governments around the country that were selling those certificates, I found I’d be lucky to make a few percentage points on my money. And the process was far from easy or inexpensive.

Other strategies have recommended changing my entire portfolio every year, incurring hundreds of dollars in commission charges, even with a cheap discount broker.

So I set out to create a system for investors that would be so easy to use and so inexpensive, they’d be free to devote their energies to things that really excite them, like their families, friends, work, hobbies, rather than having to spend countless hours working on and constantly adjusting their portfolios.

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