The Creative Act
These three tales of the skill of attraction in action—Brightworks, Sugru, and Foursquare—feature companies near the beginning of their (hopefully) long lives. Each exemplifies their willingness to find a way, over many years and after setback after setback, to deliver an idea into the world. Most of all, they are stories of how their creators, by fully expressing their passion and purpose, were able to exert a pull on others to meaningfully contribute to bringing their creation to life.
The skill of attraction is fundamentally a skill of creation, and thus a core component of planned serendipity, which exists at the intersection of chance and creativity. Attraction is the end result of making something you believe in and allowing ...
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