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Get Lucky: How to Put Planned Serendipity to Work for You and Your Business by Lane Becker, Thor Muller

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Patients and Patience

We've shown you how to storm your company's castle—how to bring down the castle walls and let customers in—and how to figure out how to extract value from the feedback these customers share with you. Whether they offer an actionable idea, an obvious suggestion, or a hidden clue, you can turn their suggestions into all kinds of serendipitous benefit.

But while storming the castle sounds easy enough—and you might even feel like it's a no-brainer to do so—it can actually be very hard to put into practice. Nowhere is this more true than if you work in a large, fortress-like business, where the castle walls reach so high it sometimes seems like you can't even see the top—much less imagine them coming down. In a company like this, ...

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