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Get Lucky: How to Put Planned Serendipity to Work for You and Your Business by Lane Becker, Thor Muller

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How Does Your Garden Grow?

We end the chapter where we began, amongst the trees.

Finding your way to San Francisco's most celebrated garden store is a bit of a trick. It is not located in the posh Pacific Heights district, fashionable Hayes Valley, the hipster-friendly Mission, or the gay epicenter of the Castro. No, you'll have to make your way to the most dangerous and least trafficked part of the City, the Bayview. Along with Hunters Point, this part of town single-handedly doubles the murder rate of San Francisco. It's an area that most residents like to pretend isn't within the city limits.

Yet in the midst of this ghetto is one of the most successful small businesses in the city, one that has reinvented the modern garden store and thrust ...

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