Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

No Turning Back

We know that the willingness to follow unplanned paths is essential if we're going to take action when serendipity beckons. We also know that there's a very real danger in spreading ourselves too thin by pursuing too many paths at once. More than a few companies have lost their way—and the goodwill of their customers—by chasing short-term opportunities that contradicted everything they had previously built their businesses upon. What the story of Lugari and Gaviotas teaches us is that we can generate and select from serendipitous possibilities most effectively when we have committed to the path we have chosen. This commitment gives us the strong roots from which everything about our business grows.

Commitment, an essential skill ...