Divirtuoso

Divergence is the critical organizational skill in the practice of planned serendipity. We can put people in the path of serendipity by getting in motion, and we can see the possibilities serendipity presents to us by developing the skill of preparation, but without the ability to take divergent action, serendipity will never stick. Divergence is how we exercise and recognize our creativity in the presence of chance, and the way we take advantage of all the work we've done to get to this point.

When we do it right, the results can be stunning. Occasionally, a company will make a move so seemingly improbable that it's hard to imagine how it could possibly lie within their branching range. The divergent path that this company takes is ...

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