Skill 5: Activation

To managers it seems obvious that high performance comes from keeping the team “on task,” and while this approach enforces focus, it also results in a loss of spontaneity. The way to balance these competing priorities is, somewhat paradoxically, to develop new constraints that release people from their rote behaviors. Activation is about designing experiences that foster serendipity—friendly impulses in our day-to-day lives and work situations. The best organizations are able to develop an institutional “muscle memory” that makes it more likely they'll notice and act on the unexpected.

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