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Get Lucky: How to Put Planned Serendipity to Work for You and Your Business by Lane Becker, Thor Muller

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Chapter 8

Skill: Permeability

Storming the Castle

When we try to pick out anything by itself, we find it hitched to everything else in the universe.

—John Muir

The “do it yourself” movement is all the rage right now. Just spend a few minutes hanging out on any DIY-devoted website, and you'll quickly find a world filled with talented, crafty individuals who sew their own pillows, felt their own sweaters, build their own birdhouses, and solder their own light fixtures. They're always looking for ways to craft their wares in a manner that gives them more life and personality than mass-produced products. They don't just do this for their own personal use—they often sell their lovingly crafted items on popular websites like Etsy.com, which bills itself ...

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