Chapter 6
Skill: Activation
Church vs. Stadium
I wouldn't have seen it if I hadn't believed it.
—Marshall McLuhan
Imagine you're at the mall, riding an escalator up to the second floor. As you step off, a charity worker for a local organization approaches you. What do you do? Do you pull out your wallet and drop five bucks in her can? Or do you avert your eyes and walk on by? To decide what to do, you might carefully consider what other charitable giving you've done lately, how much money you have in your bank account, and whether you agree with the goals of the charity this person represents. Perhaps you have a policy to never give money without first consulting with your spouse. Whatever you choose to do, you'll do it based on a rational decision, ...
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