Chapter 1
Prepare for the Unpreparable
Luck is merely an illusion, trusted by the ignorant and chased by the foolish.
—Timothy Zahn
I'm a great believer in luck, and I find the harder I work, the more I have of it.
—Thomas Jefferson
The audience greeted the young entrepreneur with a hero's welcome. He walked out onto the stage of the conference hall and looked out into the audience. The applause was deafening.
It was the fall of 2005, the last day of the Web 2.0 Summit in San Francisco. Sergey Brin, the 32-year-old cofounder of Google, was making a surprise on-stage appearance with John Battelle, the conference host.
Though it's hard to believe now, in this era of a new wave of Internet success stories such as Facebook, Twitter, Zynga, and Pandora, ...
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