About the Authors

Thor Muller credits any success he's had as a five-time serial entrepreneur to obsessive curiosity, chance occurrences, and a dangerous willingness to break things. He is the cofounder and former chief technology officer of Get Satisfaction, a groundbreaking online customer engagement platform used by over 65,000 companies. As an early Internet business pioneer, Thor started one of the world's first Web design agencies in 1995, acquired by Frog Design to form its renowned global Internet practice. He is a frequent blogger, invited speaker at conferences and universities, and occasional host of his own sing-along piano bar.

Lane Becker has been working on the Web since it began, from setting up web sites at his university in ...

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