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Get into bed with Google

Book Description

It's all very well having a stunning website, but what if browsers can't find you? What if you're not visible on the main search engines, and on Google in particular? Making your site Google friendly or employing SEO should be a priority because if you don't rank on those results you may as well not have a website at all - it's that serious. Get into bed with Google can help you optimise your website. The 52 brilliant ideas contained within are canny and quick fixes that should result in immediate benefits to your site. This second edition of the bestselling Get into bed with Google contains new material on social networks and Google analytics that will catapult readers' websites to the top of search results pages. Simply brilliant.

Table of Contents

  1. COVER PAGE
  2. TITLE PAGE
  3. COPYRIGHT PAGE
  4. BRILLIANT IDEAS
  5. 1. WHAT’S SO SPECIAL ABOUT GOOGLE THEN? – IS IT REALLY ALL THAT?
    1. Here’s an idea for you
  6. 2. I WANNA BE NUMBER 1 – TAKING THE RESTRICTED VIEW
    1. Here’s an idea for you
  7. 3. IT’S NOT YOGURT… – ORGANIC (OR NATURAL) VERSUS PAID-FOR
    1. Here’s an idea for you
  8. 4. VIEW ASKEW – HOW GOOGLE SEES YOUR SITE
    1. Here’s an idea for you
  9. 5. UNCOVERING THE DATA – UNLEASHING YOUR INNER MISS MARPLE
    1. Here’s an idea for you
  10. 6. PIMP MY METADATA – THE HIDDEN MESSAGE
    1. Here’s an idea for you
  11. 7. THAT KEYWORD IS SO OWNED – SATELLITE SITES
    1. Here’s an idea for you
  12. 8. ANALYSE THIS – GOOGLE ANALYTICS
    1. Here’s an idea for you
  13. 9. DESTINATION ME – THE IMPORTANCE OF IN-BOUND LINKS
    1. Here’s an idea for you
  14. 10. WHO’S LOOKIN’? – KEYWORD BIAS
    1. Here’s an idea for you
  15. 11. WHO ARE YA? – IT’S ALL IN THE DETAIL, SO DOES YOUR NOMINET RECORD TALLY?
    1. Here’s an idea for you
  16. 12. OPEN WITH A JOKE – KEYWORD PROMINENCE AND RELEVANCE
    1. Here’s an idea for you
  17. 13. LAID-BACK SURFERS – THE GOOGLE SEARCH
    1. Here’s an idea for you
  18. 14. SELLING OUT – ACCEPTING GOOGLE ADVERTISING
    1. Here’s an idea for you
  19. 15. SAY THAT AGAIN? – KEYWORD PROXIMITY
    1. Here’s an idea for you
  20. 16. JARGON BUSTING – HITS, VISITORS, PAGE VIEWS AND UNIQUES…
    1. Here’s an idea for you
  21. 17. HERE, LOOK OVER HERE – REGISTERING WITH SEARCH ENGINES
    1. Here’s an idea for you
  22. 18. ESSENTIAL CODE? – META ROBOTS, ETC…
    1. Here’s an idea for you
  23. 19. ME IN FRANCE NUMBER 113 – USING IMAGES CORRECTLY
    1. Here’s an idea for you
  24. 20. DON’T CLOAK, JUST KISS – BEING UPFRONT WITH YOUR INTENTIONS
    1. Here’s an idea for you
  25. 21. CONTENT IS KING – BUILDING PAGES THE RIGHT WAY ROUND
    1. Here’s an idea for you
  26. 22. WHOSE PAGE? MY PAGE! – OWNING PAGE 1
    1. Here’s an idea for you
  27. 23. FACE/OFF – POSING AS TWO DIFFERENT BRANDS
    1. Here’s an idea for you
  28. 24. HOW Y’DOIN’? – BENCHMARKING YOUR SEO PERFORMANCE
    1. Here’s an idea for you
  29. 25. ALL LINKS ARE NOT BORN EQUAL – PAGERANK, RELEVANCE AND ARE YOU TRUSTWORTHY?
    1. Here’s an idea for you
  30. 26. NO DMOZ, NO CHAMPAGNE CORKS – THE IMPORTANCE OF THE OPEN DIRECTORY PROJECT
    1. Here’s an idea for you
  31. 27. GOOGLE PRETENDER? – COMPETITION FOR THE THRONE
    1. Here’s an idea for you
  32. 28. YOUR WEBSITE UNDER THE KNIFE – YOU AT THE BACK, PAY ATTENTION…
    1. Here’s an idea for you
  33. 29. WHERE NEXT? – THE SITE MAP AND GOOGLE
    1. Here’s an idea for you
  34. 30. RANK AND FILE – HOW ARE YOUR KEYWORDS PERFORMING?
    1. Here’s an idea for you
  35. 31. NUMBER CRUNCHING – STATS, STATS AND MORE STATS
    1. Here’s an idea for you
  36. 32. IP CITY – LOCATION MANAGEMENT IN A VIRTUAL WORLD
    1. Here’s an idea for you
  37. 33. CAFFEINE JOLT – ARE YOU UP TO SPEED WITH GOOGLE'S LATEST?
  38. 34. FASTER, FASTER – FOR WHEN YOU FEEL THE NEED FOR SPEED
    1. Here’s an idea for you
  39. 35. HOW CLEAN IS YOUR HOUSE? – NON-SMOKING, PROFESSIONAL, CLEAN CODE ONLY
    1. Here’s an idea for you
  40. 36. JAVASCRIPT INTOLERANCE – COOKIES AND A LACK OF APPETITE
    1. Here’s an idea for you
  41. 37. THE BIGGER PICTURE – CASH POOR, TIME POOR? CLICK HERE…
    1. Here’s an idea for you
  42. 38. DEEP, DEEP DOWN – UNDERSTANDING THE LONG TAIL
    1. Here’s an idea for you
  43. 39. SOCIAL BUTTERFLIES – SOCIAL NETWORKS AND THE POWER OF CONVERSATION
  44. 40. SWITCHING ON TARGETING COMPUTER… – GOOD AND BAD NAVIGATION
    1. Here’s an idea for you
  45. 41. THE WORLD WIDE WEB – RUNNING A MULTILINGUAL WEBSITE MARKETING CAMPAIGN
    1. Here’s an idea for you
  46. 42. NO REST FOR THE WICKED – REFINING, RETUNING, REDISCOVERING…
    1. Here’s an idea for you
  47. 43. NAMING THE CHILD – WEB ADDRESSES AND THE IMPORTANCE OF FIRST NAMES
    1. Here’s an idea for you
  48. 44. IS THIS WORKING? – USER TESTING TO MONITOR YOUR SEARCH RESULTS
    1. Here’s an idea for you
  49. 45. IT’S MY PARTY – INVITING LINKS, WITHOUT SEEMING DESPERATE
    1. Here’s an idea for you
  50. 46. YAHOO! AND INDUSTRY-SPECIFIC DIRECTORIES – PROMISCUITY REWARDED
    1. Here’s an idea for you
  51. 47. NEGATIVE PRESS – BEING DISSED ON THE WEB
    1. Here’s an idea for you
  52. 48. WHAT? EXPLAIN! – SEO IN A NUTSHELL
    1. Here’s an idea for you
  53. 49. GOOGLE ADWORDS – PAY TO BE FIRST
    1. Here’s an idea for you
  54. 50. I’LL MAKE YOU NUMBER 1! – THE DANGERS OF SEO/ADWORDS ‘SPECIALISTS’
    1. Here’s an idea for you
  55. 51. IF IT SOUNDS TOO GOOD TO BE TRUE ... IT ISN'T – WHEN SEO SWEET TALK IS MORE SUGAR THAN SUBSTANCE
    1. Here’s an idea for you
  56. 52. I AM/AM NOT KING OF THE HILL – A WORD OF WARNING
    1. Here’s an idea for you