CONTENTS
Part 1 Business Finance Fundamentals
Chapter 1 Why Do You Need Business Capital?
Chapter 2 How (Im)Mature Is the Business?
Chapter 3 Dynamics of Third-Party Funding
Chapter 4 Paying the Freight—Understanding Financing Costs
Part 2 Basics to Becoming Fundable
Chapter 5 Prepare to Disclose Everything
Chapter 8 Too Little vs. Too Much Money
Part 3 Financial Reporting for Rookies
Chapter 9 Financial Information Makes or Breaks the Deal
Chapter 10 Projecting Reasonable Operating Results
Part 4 Best Sources for Start-Up Capital
Chapter 12 Better Funding Sources
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