Tactics for Direct Contact and Follow-Up
Cold Calling. Call a complete stranger on the phone. Works best if you have reason to believe the person currently needs your service and you can easily explain why that is.
Warm Calling. Call prospects with whom you have some connection—people you have met before, who have been referred to you, or who belong to a professional or personal community where you are also a member.
Lunch or Coffee (with prospects). ...
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