It’s Okay to Be Yourself
Joan Friedlander, www.joanfriedlander.com
“Many times, the first draft of a marketing action plan reflects all the false conceptions of what a person thinks they need to do in order to succeed at marketing,” relates Joan Friedlander, a business life management coach who has facilitated more than 50 Get Clients Now! programs. “I love that moment when people figure this out and start coming up with plans that reflect who they are, and what they really like to do. They’re much more successful, and happier, too.” She explains,
There are probably 100 different marketing tactics that you could choose from. You are not going to be excellent at executing all of them. Do yourself a huge favor and choose only those action items ...
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