You Gotta Have a Plan
Rich Fettke, MCC; www.fettke.com
“There are hundreds of ways to market yourself,” maintains Rich Fettke, master coach and author of Extreme Success. “You can create a promo kit to send the media, speak at business groups and functions, send out monthly postcards, e-mails, and faxes. You can call people on the phone and personally deliver your unique marketing message.” Fettke continues,
You can do any of these things, but will you? You can’t do all of them at the same time. The trick to great marketing is to get the same people to hear about you over and over. The only way to do this without being overwhelmed and frustrated is to create a sales and marketing plan and then stick with it. Your plan needs to be specific, measurable, ...
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