No Marketing? No Business!
Stephen Fairley, M.A.; www.businessbuildingcenter.com
Stephen Fairley, the author of Getting Started in Personal and Executive Coaching and Practice Made Perfect, claims, “Most people who start their own professional practices are technicians—the people who really just want to do the actual work of consulting, coaching, law, etc., which is great and necessary. However, technicians typically underestimate the difficulty of the other three essential roles; that is, starting, building, and maintaining a successful practice. They also typically overestimate their ability to market and sell their services.” Fairley adds,
Other than the actual decision to start the business, the sales and marketing aspects are the most important ...
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