Keep the Pipeline Flowing
Frank Traditi, www.coachfrank.com
Frank Traditi is an executive coach, small business marketing expert, and co-author (with C. J. Hayden) of Get Hired Now! “ ‘How do I turn more prospects into clients?’ ” asks Traditi. “That’s the burning question asked by nearly every service professional or consultant. Is there a secret code that unlocks the door to success? Not at all. The answer lies in your follow-up.” He explains:
Following up is the focal point for all of your sales opportunities. It’s why the follow-up bucket is so prominent in the marketing and sales cycle. While you may feel that your services are good enough to sell themselves, it is consistent follow-up that truly moves your prospect from “maybe” or “later” ...
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