Make a Connection and You’ll Make the Sale

Patricia Haddock, www.patriciahaddock.com

“Pay attention to what others say as they say it. Don’t formulate your response while they are speaking. Just listen.” That’s the advice of communications consultant Patricia Haddock, author of eleven books and over 600 magazine articles. Here are some of her tips for more powerful presentations.

1. Use stories and anecdotes to illustrate your points and involve your listeners. People relate to other people; storytelling captures the imagination and the memory.

2. Rehearse. Each time you rehearse your presentation—whether physically or going over it in your mind—you program it into your brain and body. The more familiar you are with the material, the more natural ...

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