Get Personal About Your Marketing
Tony Alessandra, Ph.D.; www.alessandra.com
Tony Alessandra, the author of 27 books, including Collaborative Selling and The Platinum Rule for Sales Mastery, points to experienced salespeople as powerful role models for professionals selling their own services. He asserts,
The successful sales rep seems to just sit back and respond to calls. The orders roll in, and she seems to be getting rich without effort. What we generally don’t see are the years she spent building her network, and investing in her personal visibility.
This successful salesperson is using personal marketing. She’s marketing herself just as a company would market a product. Just as it takes time to build brand loyalty, it takes time and hard ...
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