Find a Fix for Your Discomfort
Carol Costello, www.soulofselling.com
“The Discomfort Dilemma is that perilous moment when you stand poised between doing whatever is the next step in the selling process—or doing something to avoid it,” describes Carol Costello, author of The Soul of Selling. “That next step might be making a cold call, calling back the person you agreed to call last week, promising results, or anything that involves discomfort, the possibility of failure, or any potential for rejection.” According to Costello,
In the midst of the Discomfort Dilemma, almost anywhere seems better than where you are. And there are so many more comfortable things to do! You could call a friend. You need to keep up those relationships, after all. You ...
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