The Power of Postcards
Tessa Stowe, www.salesconversation.com
“Once you’ve met someone, you want to build a relationship with them,” advises Tessa Stowe, an expert on how to sell by building relationships. “Most fall into the trap of relying totally on the virtual world to build relationships, with their main tool being e-mails. To check how effective e-mails are for being remembered, look in your own e-mail folders. How many ‘nice to meet you’ or ‘happy birthday’ e-mails have you kept? Or did you delete them and forget about them as soon as they came in?” Stowe adds,
If you are serious about building relationships, then “get real.” Connect with potential prospects in the real world with something tangible. A great way to do this is to send postcards ...
Get Get Clients Now! (TM), 3rd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
