Your Parents Love You, But Who Else?
Susan Harrow, www.prsecrets.com
“Publicity markets your services more effectively than advertising … or your parents,” points out Susan Harrow, media coach and author of Sell Yourself Without Selling Your Soul. Harrow says,
Your parents love you. They think you are the best thing that ever walked this earth. And they’re right. They’re also biased. And everyone knows that. So when they say great things about you to anyone who will listen, those people’s eyes tend to get that opaque and uninterested glaze. A similar thing happens when an audience reads or sees advertisements. Even when someone is looking for a specific product or service, they know that anyone who has the money can buy space to plug their products. ...
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