Making the News
Jill Lublin, www.jilllublin.com
“In public relations, your job is to define your expertise to the media,” advises Jill Lublin, co-author of Guerrilla Publicity and author of Get Noticed … Get Referrals. “One of my clients is an industrial designer for corporations—interesting, but not exciting. It turns out he runs his successful company as a ‘virtual corporation,’ so he became an expert on that topic. That caught the media’s attention, and he has been featured nationally in newspapers, radio and television.” Here are Lublin’s key points to remember in using public relations:
1. Be ready to define your business concisely. Prepare a 30-second introduction that includes your business, your name, and a benefit of doing business with ...
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