Blogging that Makes Sense
Patsi Krakoff, PsyD; www.contentforcoaches.com
“The most frequent complaint I hear about blogging is ‘I don’t know what to write about,’” declares Dr. Patsi Krakoff in her blog WritingOnTheWeb.com. Dr. Krakoff specializes in helping professionals market their businesses online with blogs and other Web content. “This is because many business bloggers don’t have enough clarity about their blogging goals.” Here’s how she helps her clients solve this problem:
1. Define your business Ps & Q (3 Ps + 1 Q):
What Problems do you solve?
Who are the People you serve?
What Products and services do you offer?
What makes you uniQue? ...
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