Virtual Customers Have Real Expectations
Steven Van Yoder, www.getslightlyfamous.com
“This is the age of the virtual customer,” declares Steven Van Yoder, author of Get Slightly Famous. “Although the Internet has made it perfectly reasonable to land a major client you’ve never met in person, it has also created new expectations.” Yoder adds:
Prospects now “Google” around to find someone with your skills. They expect you to make a good virtual case for yourself. If you appear lackluster compared to your competitors, you will lose the potential client. Think about it. You have probably used the Internet to research a company or person you’re considering doing business with. Certainly potential clients are checking you out online, too.
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