Get a List and Get Going
Lisa Bowen, www.prospectstogo.com
“There’s a lot of information available for free,” points out list broker Lisa Bowen, “but you have to consider the time to find it, too. You can often get an alreadycompiled list for less than you think. For business-to-business (B2B) marketing, try InfoUSA or Dun and Bradstreet. For business-to-consumer marketing, InfoUSA is a good choice. Or work with a full-service list broker like me to license 5,000 names or more. You can get a list, and download the data into your contact management system. This can be absolutely worth it in terms of productivity. Instead of working on compiling the list, you can get on the phone.” Bowen recommends:
To search out your own B2B prospects, try using ...
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