Climbing to the Top of Mt. Search Engine
Jill Whalen, www.highrankings.com
Jill Whalen is a search-engine optimization expert and publishes the newsletter High Rankings Advisor. Whalen says, “Top level search engine listings are absolutely critical for the success of your business on the Web. Why? According to most studies, the average user never goes past the third page of search results.” She advises:
Be realistic about your keyword choices. Never expect a high ranking for a single word—there are simply too many sites on the Internet for a one word search to be effective. In addition, it’s practically impossible to create a one word search that is targeted to your specific website.
For example, suppose you sell real estate in Florida. You might ...
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