Day 12

Morning Review. You have three days left to hit the 50 percent mark on your Success Ingredients. What will it take? If you are having any logistical challenges or how-to questions, read the chapter in Part III that discusses the marketing cycle stage you are working on.

Daily Scores. Did you hit your target scores? Take a moment to celebrate! Are you still struggling? You may need some additional support. Call your business buddy or a friend and ask that person to help you in the following specific way:

1. Set a fixed time to talk. Whether you meet by phone or in person, set a start and end time for your conversation. This will tighten the focus on solving your problem. Half an hour is probably enough; an hour is plenty.

2. Begin by clearing. ...

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