WHERE DO THE CLIENTS COME FROM?
The final—and most important—piece of designing your own personal Get Clients Now! program is to select the specific marketing and sales action steps you plan to take on a regular basis over the next month. These are the actions that will generate business for you.
At the beginning of this book, you learned the most important secret of professional services marketing and sales: The magic formula is choosing a set of simple, effective things to do, and doing them consistently. That’s where the clients come from.
You are about to do exactly this. You are going to choose ten specific actions to take, and perform them daily or weekly for the next twenty-eight days. Your choices will be based on the “stuck” place you ...
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